DATA ADVANTAGE GROUP TO DEBUT METACENTER 3.1 AT DAMA/METADATA CONFERENCE IN LOS ANGELES

SAN FRANCISCO, California, April 16, 2004 – Data Advantage Group, Inc., a leading provider of information asset management software and services, today announced that it will be in attendance at the annual DAMA/Wilshire Meta Data Conference in Los Angeles. The company will be providing real-time demonstrations of MetaCenter® 3.1, the latest version of its innovative meta data management application platform. To learn more about MetaCenter 3.1, and for a chance to win an iPod® Mini, visit Data Advantage Group’s booth, #231, at the Westin Century Plaza in Los Angeles, California, on May 4th and 5th, 2004.

“We are looking forward to debuting MetaCenter 3.1 at the upcoming annual DAMA/Wilshire Conference to showcase MetaCenter’s support for internationalization such as simplified Chinese as well as other languages. This product milestone represents an important advancement for our MetaCenter Platform, now companies around the world will be able to benefit from adopting MetaCenter as their corporate standard for information asset management,” said Geoffrey Rayner, CEO of Data Advantage Group, Inc.

Key Features for MetaCenter 3.1
The latest release of MetaCenter includes a number of performance enhancements including to query time and data delivery. MetaCenter 3.1 also provides internationalization support, including support for double-bit character sets. MetaCenter continues its leadership in meta data management for the distributed real-time enterprise by delivering the following features:

ActiveLinx™ - The Secret to Distributed Meta Data Management
MetaCenter is unique in allowing meta data to be easily managed across distributed systems in real-time, providing an order of magnitude increase in the Return on Invesent (ROI) over competing technologies. This is accomplished using ActiveLinx, a patent-pending technology for real-time access to meta data in third party applications. ActiveLinx also permit the creation of persistent relationships between data assets across applications. This facilitates the modeling of interdependencies and interrelationships maintained across applications eliminating the requirement to map these systems into a rigid semantic database. With ActiveLinx, MetaCenter is the only solution that can provide the capability for true ‘plug and play’ meta data management.

Built Around Open Standards
MetaCenter was designed from the ground up to be compliant with the Object Management Group’s Meta Object Facility (MOF) and Common Warehouse Metamodel (CWM) specifications. MetaCenter also includes support for XML through the XML Metadata Interchange (XMI) protocol in order to import from external data sources.

Modern Intuitive Interface
MetaCenter provides a dashboard-driven user interface where business and technical users feel equally comfortable. The intuitive interface brings for the first time, best-in-class usability to meta data management and minimizes end user training requirements.

Internationalization
With the 3.1 release, MetaCenter now provides full UTF-8 and Unicode character set support, including double bit charter sets. MetaCenter 3.1 will ship with support Chinese and Portuguese and is scheduled to support additional languages such as French, Spanish, Italian and German in upcoming releases.

General Availability
MetaCenter 3.1 is currently available for licensing and demonstration at your organization today.

About Data Advantage Group, Inc.
Data Advantage Group is a leading provider of best-in-class information asset management solutions designed specifically for the distributed real-time enterprise. Data Advantage Group’s MetaCenter Platform is the first practical solution to provide a clear and unambiguous definition and history of the data and standards you are using to run your business.

For over five years, Data Advantage Group has been consistently delivering value to its customers through its consulting practice and MetaCenter Platform. MetaCenter’s design was driven by the specific needs of Data Advantage Group’s customers for a real-time distributed meta data management solution. Data Advantage Group’s goal from the onset was to create the first third generation End-to-End Meta data Management and Analytics Solution for the distributed enterprise.

MetaCenter has a proven global track record with large and diverse clients, such as Allmerica Financial, Blue Cross Blue Shield of Michigan, Cable & Wireless, The Life Insurance Division of Pacific Life, T-Mobile and VW Credit.

Note:
MetaCenter and ActiveLinx are trademarks of Data Advantage Group, Inc. All other company and product names may be trademarks of their respective owners.

Contact:
Data Advantage Group, Inc.
+1 (415) 947-0400
info@dag.com